Monday, May 4, 2020

Entry #10: Social Media Influencers

Social media influencers - a job description that people have taken in recent years. What exactly is a social media influencer? Up until a few years ago, this job was unheard of. Now, influencer after influencer is popping up. An influencer is generally described as someone who got popular on a certain social media app. You see it all the time. A teen or young adult will suddenly gain extreme amounts of followers, and out of nowhere will be famous across all social media platforms. This is essentially the routine we see in Youtubers or TikTokers. A video of theirs will go viral, then they gain millions and millions of fans from that day forward and now classify themselves as influencers. These influencers make a lot of money just for making 10 second videos on a product they got sent. This is called a video sponsorship. The celebrity gets sent a product, and if they post about it they will get paid. Companies have been known to pay anywhere from $200-$40,000 per sponsorship.

Some influencers start off as normal people who got famous off of one video and now classify their social media presence as a job. 20 years ago we didn't have ways to become known to the world in a day. Nowadays, with how large social media is, we are able to make careers and get paid off of posting simple videos and pictures on the internet. This is pretty crazy to me and makes me want to do more research on how the internet "chooses" who's good enough to become a famous influencer or not.

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Entry #10: Social Media Influencers

Social media influencers - a job description that people have taken in recent years. What exactly is a social media influencer? Up until a f...